Halden
Halden Bank (fictional)Product UIMobile
+140
Projects shipped+32
Brands partneredHello,
It is Noa. I design software people forget to notice.
Scroll down 2024
About
A designer who values restraint over noise.
For nine years I have helped founders turn tangled products into calm, confident interfaces, and young brands into systems that grow.
120%
Average lift in client engagement in the first six months. Illustrative figure.
I bring creativity and precision to every pixel, with a deep respect for how people actually use what I make.
My work spans product UI, brand identity and design systems. I keep the process calm and the deliverables sharp: named layers, documented flows, and a walkthrough so your team ships without me. Available for select projects.
More about meSelected work
A few things I am proud of.
Case studies across product, brand and commerce. Every client and result here is illustrative.
How I work
Six principles behind every engagement.
01
Research first
Every project opens with interviews, audits and honest questions before a single pixel is drawn.
02
Systems, not screens
Tokens, components and rules that hold together long after the handoff.
03
Clarity over decoration
The best interface is the one nobody has to think about. Restraint is the craft.
04
Measurable outcomes
Design tied to the numbers that matter: activation, retention, conversion.
05
Calm collaboration
Clear timelines, weekly demos, no surprises. You always know where things stand.
06
Built to hand off
Named layers, documented flows and a walkthrough so your team ships without me.
Words from clients
Kind things, kindly said.
Noa turned a tangle of features into a product our users actually understand. The calmest launch we have had.
The design system alone paid for the engagement twice over. Our team ships without waiting on design now.
Restraint that reads as confidence. Every screen feels considered and nothing is there by accident.
Start a project
Have something in mind? Let us bring it to life.
Booking select engagements for the next quarter. Tell me about the product, the timeline and the ambition, and I will tell you honestly if I am the right fit.