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Brand Identity
Fjord & Co.
A slow-furniture studio wanted an identity as considered as their joinery. We built a monochrome system with one warm sand tone and a type voice that lets the product photography carry the room.
- Client
- Fjord & Co. (fictional)
- Role
- Brand & UI designer
- Scope
- Identity, web, guidelines
- Timeline
- 3 months · 2023
The problem
Fjord had beautiful work and a logo that fought it. Their site leaned on stock gradients that cheapened hand-made pieces.
The approach
We photographed the catalogue against warm plaster, set a restrained neo-grotesk voice, and let negative space do the selling.
The outcome
A guideline document, a responsive site, and a set of templates the studio uses to publish new collections without a designer.
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