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E-commerce
Solvei
A minimalist skincare storefront where the ritual is the pitch. We designed a product page that reads like an essay and a checkout that gets out of the way.
- Client
- Solvei Skincare (fictional)
- Role
- Product designer
- Scope
- Storefront, PDP, checkout
- Timeline
- 4 months · 2023
The problem
Solvei's conversion stalled at the product page. Shoppers loved the brand and bounced before the cart.
The approach
We rebuilt the product page around one honest photograph, a short ritual, and a single add-to-cart that follows on scroll.
The outcome
A calmer funnel, a reusable component kit, and a checkout trimmed from eleven fields to four.
Next project
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