Halden
A Nordic neobank rebuilt around a single idea: money should feel quiet. We stripped a cluttered dashboard down to one calm home screen and a design system the team could grow into.
- Client
- Halden Bank (fictional)
- Role
- Lead product designer
- Scope
- iOS + Android app, design system
- Timeline
- 5 months · 2024
The problem
Halden's first app grew feature by feature until the home screen carried nine competing modules. New users churned in the first week and support tickets clustered around "I cannot find" questions.
The approach
We ran a two-week discovery sprint: eleven user interviews, a full component audit, and a card-sort that told us people wanted balance, recent activity and one action, in that order. Everything else moved a layer deeper.
The system
A token-driven library in Figma, mirrored to code, gave the team one source of truth. Spacing, type and motion were documented as rules so future features stay consistent without me in the room.
Fjord & Co.
Have something in mind? Let us bring it to life.
Booking select engagements for the next quarter. Tell me about the product, the timeline and the ambition, and I will tell you honestly if I am the right fit.