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Our story

A warmer way to think about food

Fernwell began with a simple frustration: most nutrition advice is either overwhelming, restrictive, or both. We wanted to build something kinder and more livable.

A Fernwell coach preparing a fresh meal in a sunlit kitchen
Why we exist

Food is a relationship, not a project

We started Fernwell in Boulder, Colorado because we kept meeting people who were exhausted by dieting. They had tried the plans, the apps, and the cleanses, and ended up feeling worse about themselves and no closer to feeling good.

So we built a studio around a different idea: that eating well should feel warm, flexible, and genuinely enjoyable. That the goal is a steady, sustainable relationship with food, not a perfect week you cannot repeat. And that a good coach walks beside you rather than handing down rules.

Everything we do, from 1:1 coaching to our recipe library, comes back to that. Real food, real support, and habits that actually root.

What we value

The principles behind every session

Warmth first

Coaching without judgment. We meet you where you are and celebrate the small wins.

Whole food

Real, colorful ingredients over products and powders. Food should be a pleasure.

Sustainable pace

Habits that hold beat heroic overhauls. We build things you can keep.

Careful & honest

We stay in our lane, coordinate with your care team, and never overpromise.

The team

Coaches who genuinely love this work

Our small team blends nutrition science, culinary craft, and a lot of patience. Photos are reserved for the real team.

Maya Ellison

Founder & Lead Coach

MS, Certified Nutrition Coach

Maya started Fernwell after a decade of helping people trade restrictive diets for durable habits. She believes good food should feel like a pleasure, not a project.

Daniel Roswell

Nutrition Coach

Certified Nutrition Coach

Daniel works with active clients and busy families, translating big goals into the small weekly moves that actually add up.

Priya Venn

Culinary Coach

Culinary Nutrition Specialist

Priya runs our kitchen sessions and recipe library, on a mission to prove that vegetables can be the best thing on the plate.

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Would recommend us

Figures are illustrative and shown for this fictional demonstration.

Start where you are

Your next good meal is a good place to begin

Book a friendly, no-pressure consult and we will talk through your goals and which program fits your life. Whole food, real support, no gimmicks.

Free intro call

A 20-minute conversation to see if we are a good fit. Nothing to prepare.

Stay inspired

Seasonal recipes and simple habit ideas, once a week. No spam, unsubscribe anytime.